# WooCommerce, Extended in Code. WooCommerce Development at Workflow Apps. We build what the extension marketplace doesn't: custom WooCommerce plugins, product feeds, checkout extensions, tracking, and integrations, written to survive the next update. [Start a Project](/start/?interest=ai-accelerated-development) ## Why WooCommerce. **You Own the Store.** WooCommerce is open source and runs on your own hosting. Your product, customer, and order data stays in your database, and WooCommerce itself charges no platform transaction fee on top of your payment processor. **Commerce on WordPress.** Products, content, and customer accounts live in one system, and every part of the cart and checkout exposes hooks. That makes WooCommerce one of the most extensible commerce platforms available, as long as the extensions are built carefully. **How We Build It.** Custom functionality ships as standalone plugins that use WooCommerce's hooks and APIs, never edits to core or vendor code. Work happens in Docker and Git, is tested on staging against current WooCommerce versions, and deploys through CI. ## What We Build With WooCommerce. ### Custom WooCommerce Plugins Store features built as maintainable plugins instead of a stack of overlapping add-ons. When three marketplace extensions almost do what you need, one custom plugin usually does it better. We scope the feature, build it against WooCommerce's hooks and data APIs, and keep it compatible as WooCommerce changes. - Custom product types, pricing rules, and order logic - Admin screens and settings for your store team - Replacement of overlapping or abandoned extensions ### Product Feeds & Catalog Sync Accurate, automatically generated product feeds for shopping channels and partners. We build feed generators that read directly from your catalog, map variations and attributes correctly, and regenerate on a schedule, so what shopping channels show matches what's actually in stock. - Google Merchant Center and partner feed generation - Variation, attribute, and category mapping - Scheduled regeneration with validation ### Checkout & Cart Extensions Custom fields, add-ons, fees, and rules at checkout, built to match the checkout your store uses. Checkout is where small bugs cost real orders. We build checkout add-ons and validation as focused plugins, test them across payment methods, and keep them working with the checkout your store actually runs, classic or block-based. - Custom checkout fields, add-ons, and fees - Validation and conditional logic - Order data passed cleanly to fulfillment ### Analytics & Conversion Tracking Ecommerce events that report what actually happened in the store. We instrument product views, cart actions, checkout steps, and purchases in code, with order values and item data that reconcile with WooCommerce's own records, so reporting is something you can trust. - Google Analytics 4 ecommerce events - Purchase and conversion data that matches orders - Tracking built as a plugin, not pasted into templates ### Payments & Integrations WooCommerce connected to payment processors, inventory, accounting, and internal systems. We use the WooCommerce REST API and webhooks to move orders, customers, and inventory between your store and the systems your organization runs on, with retries and logging so a missed sync doesn't go unnoticed. - Stripe payment integration - Order, customer, and inventory sync via REST API and webhooks - Error handling, retries, and sync logs ### Performance, Upgrades & Maintenance Faster product and checkout pages, and updates that don't break the store. We profile slow queries and heavy plugins, clean up what's loading on every request, and prepare custom code for High-Performance Order Storage. Updates then run through staging and CI instead of the live dashboard. - Query, plugin, and page-weight profiling - High-Performance Order Storage compatibility - Staged updates with version control ## When WooCommerce Is the Right Call **A strong fit when:** - You want to own your store's code, data, and hosting - Your store already runs on WordPress and the content matters as much as the catalog - You need checkout, pricing, or fulfillment logic no extension handles cleanly - Your extension stack has grown into a source of conflicts and slowdowns **Worth a second look when:** - If you sell a modest catalog with standard checkout needs, a hosted platform like Shopify means less infrastructure to own and patch - If the store is really a quoting or ordering system for a specific workflow, a purpose-built application may fit better than bending WooCommerce ## What We Pair With WooCommerce - **Commerce:** WooCommerce, WordPress, PHP, WooCommerce REST API - **Payments & Data:** Stripe, Google Merchant Center, Google Analytics 4 - **Delivery:** WP-CLI, Composer, Docker, GitHub Actions ## How an Engagement Runs 1. **Scope (Week 1):** Audit what exists and define what needs to be built. 2. **Architect (Week 2):** Architecture, stack decisions, and a delivery roadmap. 3. **Build (Weeks 3–8):** AI-accelerated development with something to review every week. 4. **Ship & Support (Week 8+):** Deployment, documentation, and handoff. See [the full process](/process/). ## FAQ ### Can you build a custom WooCommerce plugin? Yes. We scope what it needs to do, build it as a standalone plugin on WooCommerce's hooks and APIs, and document its settings. Custom store features belong in a plugin, not the theme, so they survive a redesign. ### Will custom code break when WooCommerce updates? Not if it's built correctly. We use WooCommerce's public hooks and APIs rather than modifying core files, and we test against new WooCommerce versions on staging before updates reach the live store. ### Can you speed up a slow WooCommerce store? Usually. We profile where the time goes, which is often a few heavy plugins, unindexed queries, or scripts loading on every page, then fix the causes rather than adding another caching layer on top. ### Do you design WooCommerce stores? No. We're a software development company. We build the plugins, integrations, and theme code, and we work from your designer's or agency's files when the front end needs to change. ### Should we use WooCommerce or Shopify? WooCommerce gives you full ownership and deep customization, with more to maintain. Shopify handles hosting, security, and checkout for you, with less control over how they work. We build on both and will recommend the one that fits your catalog and your team. ### Where are you located? Malvern, PA, near Philadelphia. We work with organizations across the U.S., and most engagements run remotely with weekly reviews. ## Need a WooCommerce Developer? Tell us what your store needs to do that it can't today. You'll hear back within one business day with a yes, a scope estimate, or a better question. [Start a Project](/start/?interest=ai-accelerated-development)